Tractive customers can view their pet's location via a free app available for iPhone and Android or via the web. Tractive's GPS trackers utilize LTE-M cellular networks, Bluetooth, and Wi-Fi to track pets’ real-time locations. Tractive sells species-specific GPS trackers for dogs and cats, tracker covers, and LED collars. In July of that year, management transitioned the company to a 4-day workweek. In 2022 Tractive opened a new headquarters in Pasching, Austria, a move made necessary by their growing number of employees.

Andrew Bleiman, general manager of Furbo - a US company specializing in dog home cameras - joined the business to spearhead the expansion. Tractive expanded into North America in 2021, a move made possible by Guidepost Growth Equity, which offered $35 million to the pet tech company. In 2016, Tractive received a US$ 2,000,000 investment from Le Mans driver and investor Harold Primat.Ģ018 saw Tractive reach a milestone of 100,000 users worldwide, as well as receive a 7-figure investment from Monkfish Equity.Ģ018–2022: US Launch & Global Expansion Their first generation tracking devices, released in 2014, received the Innovation of the Year Award at the Austrian Future Zone Awards 2. The company released its first GPS dog tracker prototype at CES 2013 in Las Vegas.

Michael Hurnaus, together with Michael Lettner, Michael Tscherneuth and the founders of adidas Runtastic - including Florian Gschwandtner - founded Tractive in October 2012. Tractive tracks more than 725,000 pets in over 175 countries worldwide using GPS and GSM technology, and can be used via a smartphone application or web interface. Tractive develops GPS trackers for dogs and cats that enable pet owners to view their pet's real-time location, create virtual fences, and monitor activity and sleep patterns via smartphone app.

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